For families who are struggling to make ends meet, diapers can add strain to household budgets. And in some Singaporean communities, diapers may be left off the shopping list altogether.
To provide much-needed relief and support to parents, and to ensure babies get the essential care items they need to grow healthy and strong, Huggies Singapore helped launch Singapore’s first community Diaper Bank. In partnership with the People’s Association and the South West Community Development Council, the Huggies Singapore Diaper Bank will provide a million diapers over three years to low-income families with babies. The program will help support the cost of much needed diapers and essential baby care items to families in need.
“The Huggies Singapore Diaper Bank will provide comfort and care to an estimated 3,000 families, with Kimberly-Clark donating a million Huggies diapers over three years,” said Mr. Achal Agarwal, President, Asia-Pacific, Kimberly-Clark.“ As the manufacturer of the iconic Huggies brand of baby diapers, we are committed to supporting families on their parenthood journey by improving access to essential baby care.”
As part of Kimberly-Clark’s efforts to support parents with babies, the diaper bank also caters for special-needs cases such as preterm babies, by providing Huggies’ line of specialist ‘preemie diapers’ free of charge through the KK Women’s & Children’s Hospital.
So far the Diaper Bank has already brought much-needed relief and help to parents, so they can focus their precious time and energy on caring for their children.
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