Spotlight on
Eucalyptus Pulp
Value Chain

At Kimberly-Clark we believe that long-term strategic supplier relationships are key to driving innovative solutions that meet our consumer and customer needs. One such partnership is with our Brazilian eucalyptus pulp supplier Fibria.

In line with our commitment to a responsible and sustainable supply chain, we undertook work to map our eucalyptus pulp value chain from the source of the pulp in Brazil, through to the shelf where our consumers around the world buy our FSC-certified tissue and towel products like Scott, Cottonelle, Kleenex and Andrex.

The infographic that we’ve created, takes you on the journey sharing key steps and facts along the way.




This infographic shows the key steps in our Eucalyptus pulp chain, which begins in the forest of Brazil.

Supporting smallholders

Kimberly-Clark and Fibria recognize that smallholders (small, individual landowners and farms that rely mainly on family labor) play a key role in the future of sustainable forestry, and we’re committed to supporting and collaborating with smallholders across our value chain. Fibria supplies wood from Brazilian smallholders, who own a significant portion of planted forest resources.

The benefits of FSC certification

Engaging and working with smallholders is a critical step in the value chain to ensure material supply continues. Some smallholder land, once harvested, is not always replanted. However, if smallholders are FSC-certified, their land is a renewable, sustainable source of direct income. This is known as a working forest.

FSC certification and working forest status provides a range of ongoing economic benefits to landowners, workers and communities by generating:

Smallholder income from wood sales.
Ecological benefits from maintaining a living forest such as maintaining and improving native animal and plant diversity.
Conservation easements which restrict the usage and development of land, so it’s protected and supports forest biodiversity.
Ecosystem services such as maintaining water quantity and quality, and
Greenhouse gas capture (or carbon sequestration) through the maintenance of trees, plants and soil where carbon is stored.

Addressing challenges to certification

Smallholders can face challenges achieving FSC certification due to lack of skills, tools or financial resources to achieve it.

Kimberly-Clark is working with non-government organizations (NGO’s) like FSC and World Wildlife Fund (WWF) to provide certification resources to smallholders.
Our goal is to help develop a path to certification that continues to expand and support sustainable forests.

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