A hug is a powerful thing—especially for newborn babies. Not only does hugging help babies bond with their care givers, it soothes their stress, helps them maintain a normal heart rate, improves sleep, and supports healthy weight gain. Unfortunately, some of the tiniest babies don’t get all the cuddles they need because they must stay in the neonatal intensive care unit, away from their parents.
Our Huggies brand launched No Baby Unhugged to ensure babies get the “hugs” they need to thrive—including actual physical snuggles and specially designed products for the littlest babies.
Our program provides grants to hospitals to support volunteer hugging programs that help babies receive the human contact they need for their health and welfare. We gave our first grant to Chicago’s Ann & Robert H. Lurie Children’s Hospital, supporting specialized training and ongoing support for volunteer huggers.
Huggies also engages parents: For every person who signs up to become a Huggies Member, Huggies donates $5 to support the volunteer hugs programs. Parents can also donate their rewards points through the Huggies app or on Huggies.com. In addition to the No Baby Unhugged grants, Huggies has created diapers to match the unique needs of premature infants.
This program expands our Making a Difference in Diaper Need program, which helps ensure parents have the diapers and wipes they need for their little ones. Since 2010, Huggies has donated more than 200 million “hugs” in the form of diapers and wipes, helping more than 250,000 children in need thrive.
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