RESPONSIBLEFOREST
MANAGEMENT

SKIP KRASNY, MANAGER OF KIMBERLY-CLARK’S SUSTAINABLE FORESTRY PROGRAMS, SHARES HOW WE CAN PROTECT OUR BUSINESS WHILE SAFEGUARDING FORESTS.

As one of the world’s largest buyers of market pulp, we know that protecting forests is critical to addressing climate change, conserving terrestrial biodiversity and ensuring a resilient, healthy supply chain, so sustaining this natural resource through responsible forestry is just one of the ways we care for the planet.

One pivotal area is in the southern region of the United States, where 78 percent of the households in the region have a Kimberly-Clark product in them. Further, this region provides 20 percent of the virgin fiber used by the company globally, which reinforces the importance of safeguarding forest ecosystems in this part of the country.

Enter the Appalachian Woodlands Alliance (AWA), a partnership between Rainforest Alliance and forest products leaders like Kimberly-Clark to engage individual landowners in sustainable forestry management, and to help economically source the fiber required to make our products.

Launched in 2015, this three-year project educates woodland landowners in the southern U.S. about forest management practices, so landowners can continue to efficiently supply products while applying the best stewardship principles to the natural resource, and ultimately expand the market for sustainably produced wood and paper products.

By working with AWA, we are improving management practices that create economic benefits across the supply chain, and ultimately, demonstrate the value to landowners in certifying their lands to the FSC standard. And by investing in the region and its natural resources right now, we can protect both the ecosystem and the livelihoods of these landowners for generations to come.

100% of Kimberly-Clark's VIRGIN FIBER IS GLOBALLY SOURCED THROUGH CERTIFIED SUPPLIERS

WATCH THE 'RESPONSIBLE FOREST MANAGEMENT' VIDEO

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