SAVING THE
KÃREAREA

SHARNA HEINJUS, GENERAL MANAGER FOR KIMBERLY-CLARK NEW ZEALAND, SHARES HOW THEIR PARTNERSHIP WITH FSC AND THE WINGSPAN BIRDS OF PREY TRUST HAS HELPED ENDEARED CONSUMER TO THE RARE BIRD AND THE ICONIC BRAND

Kimberly-Clark New Zealand’s Kleenex® Tissues brand began a partnership in 2016 with the Wingspan Birds of Prey Trust in a combined attempt to bolster conservation efforts to save the native New Zealand Falcon, or Kãrearea, a threatened endemic bird that numbers fewer than the iconic Kiwi.

Wingspan works closely with forestry companies who manage and source wood from New Zealand’s FSC®-certified pine forests with the aim to ensure that falcons who nest and hunt there are protected.

Found only in New Zealand, the Kãrearea is New Zealand’s fastest bird. However, only 25% of chicks live past one year with less than 4,000 pairs remaining. Kãrearea evolved in New Zealand without mammal pests such as feral cats, rats, possums and hedgehogs. Because of this, they often lay their eggs on the ground in a ‘scrape’ or nest which makes their eggs and small chicks vulnerable to being attacked by predators.

I had a chance to take part in a rescue mission in September to recover an egg from a vulnerable part of FSC®-certified Whakarewarewa Forest. In the intensive care unit at the Wingspan Centre in Rotorua there are incubators and brooders set up, ready for the arrival of any eggs or chicks that need special assistance. With the help of Kleenex® Tissues, Wingspan has recently been able to upgrade to the latest technology in infant bird care.

I am proud to report that the egg has been safely incubated and hatched at Wingspan, and the new chick is now reunited with its parents and sibling at their nest in the pine forest.

So this winter, as Kiwis trap their sneezes with tissues, they can be sure that Kleenex Tissues is making lives better by supporting the health of New Zealand’s pine forests and safety of the Kãrearea species.

STORY: “Kleenex® Tissues NZ teams up with conservationists to help save vulnerable Kãrearea as nesting season begins”

Lesson Plan: In support, Kleenex® Tissues have worked with New Zealand teachers to develop a new SneezeSafe® Healthy Forests lesson plan free for schools to download at WWW.SNEEZESAFE.CO.NZ

Sharna Heinjus and the team from Wingspan rescue a Karearea egg from the forest floor.

WATCH THE 'KLEENEX® TISSUES NZ TEAMS UP WITH WINGSPAN' VIDEO

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