Here, an entire generation has grown up in a forest of skyscrapers. But rather than leaving them feeling disconnected from nature, urbanization has fostered a deep appreciation for the forest – and a desire to protect it.
After years of war and rapid industrialization, the forest land in South Korea had been decimated. In response to this situation, Yuhan-Kimberly – the Kimberly-Clark joint venture in South Korea – launched Keep Korea Green in 1984. This campaign focused on educating the public on the importance of protecting the nation’s environment and empowering them to join the effort to revive the country’s forests.
Keep Korea Green celebrated its 30th anniversary in 2014 and met an ambitious milestone of 50 million trees planted while recognizing the thousands of people who made it possible.
As Keep Korea Green enters a new decade, Kimberly-Clark celebrates all the people – employees, families, newlywed couples, students and others – who have worked hard to keep Korea green and provide essentials for a better life for generations to come.
The FSC symbol lets consumers know that a product comes from a sustainably managed source.Read the story
Skip Krasny, Manager of Kimberly-Clark’s Sustainable Forestry Programs, shares how we can protect our business while safeguarding forests.Read the story
Sharna Heinjus shares how their partnership with FSC and the Wingspan Birds of Prey Trust has helped.Read the story