TURNING LINES
INTO CIRCLES

Our waste & recycling strategy emphasizes innovation to design products and packaging with smarter materials, and Jorge Colla, Kimberly-Clark’s environmental manager in Brazil, shows how we can make it easier to identify waste and find a second life for it after use.

As we manufacture the essentials for a better life, we recognize the opportunities to shift our mindset around what we viewed as “waste”.

Today, we are seeking secondary, beneficial uses of these materials from source to shelf - and beyond - by designing products and packaging with smarter materials, to make them more efficiently and find a second life for them after use.

In Brazil, our teams came together to think about how we could find more value from waste by focusing on materials already being diverted from landfills to recyclers and waste-to-energy facilities. Our team worked to classify the various types of waste in our internal systems so it could be easily traced and optimally managed, and used the data to develop a comprehensive index to uncover opportunities to optimize the price of these materials and reduce costs related to disposal.

Over the last two years, the new approach saved $1,000,000 (R$3.3 million) in waste management costs and turned more than $250,000 (R$830,000) net income. From an environmental perspective, the project encouraged the use of recycling over incineration and strengthened the value chain of recycled products.

Our team demonstrated that we can deliver against our zero waste manufacturing targets, and also help make our partners stronger in the process.

Savings in waste management costs
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A MINDSET OF
VALUE CREATION

We spoke with John Opsteen Kimberly-Clark's Secondary Materials Program Leader, about the innovations that are...

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