Every woman has been in a situation where they needed a period product and didn't have one. What makes this situation more concerning is that for many women, this is more than just a minor inconvenience, it's a monthly occurrence. A recent survey conducted by U by Kotex revealed that 1-in-4 American women reported struggling to access period products due to a lack of income.
"We knew we had to do something," said Jaja Lang, U by Kotex General Manager. "Our colleagues on the Huggies team had seen great success with their product donation program to help mom and baby, and we realized we could do the same thing with period products."
To accomplish this, the North America U by Kotex Brand team has partnered with the National Diaper Bank Network to form a new organization, the Alliance for Period Supplies. U by Kotex has signed on as the founding sponsor.
"We are thrilled to partner with U by Kotex to tackle this issue and our distribution partners around the country share that excitement," said Joanne Goldblum, CEO of the National Diaper Bank Network and the Alliance for Period Supplies. "We are going to help so many women and girls get access to this essential need so they don't miss school and work days. This will help them achieve their full potential."
The Alliance for Period Supplies is using its existing Diaper Bank Network to distribute the donated products and so far, more than 50 partners have signed up, with more being added every day. U by Kotex helped kick off the program with a donation of 2 million products and that's just a start.
U Kotex North America
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