Q: U by Kotex is not shy about talking about periods. How did the conversation start for the Period Project?
Lauren: The U by Kotex website and social media pages have been a hub for women to connect on period topics for years, but in the real world, talking about your period is still a challenge!
In early 2016, a college student named Sarah Michelson wrote a Tumblr post calling for the creation of a Period Shop ‒ a space where women can shop for feminine care products while feeling comfortable, safe, and respected. We couldn’t agree more, so we partnered with Sarah to bring her vision to life. And for one weekend in New York City, more than 6,000 people stood in line to shop at the world’s first period‒themed pop‒up shop.
Q: How is the Period Project different than other marketing programs?
Lauren: Personally, I think its groundbreaking work, because it was inspired and led by real women who share the brand's passion for igniting positive change. For example, as work began on the Period Project, we received a tweet from Holly Sanchez, a Chicago-based law student, which encouraged people to buy and donate an extra pack of period products to benefit people in homeless shelters. We were really inspired, and reached out to Holly with the opportunity to help us create the first-ever, national period product drive with DoSomething.org.
Q: Why do we need the Period Project and others like it?
Lauren: I don’t think most of us appreciate the real social impact of homelessness, especially on women. Period products are some of the most needed items in homeless shelters, yet shelters across the country report a consistent shortage of these products. In fact, according to a Harris poll, only 6 percent of those who donate to a shelter will include period products. This means millions of women don’t have what they need to handle their periods.
Over the course of the drive, more than 50,000 people collected more than 585,000 individual products. And, all proceeds from The Period Shop event were donated to Susan’s Place, a transitional residence that provides homeless women with housing support and a safe, supportive environment. But that’s just a small dent in the need for all of us to do more.
U by Kotex Brand Manager
Jason Biggs shares how a partnership with Plunket has helped support mums and their babies at such a crucial stage of life.Read the story
Achal Agarwal, Kimberly-Clark’s Regional President for Asia-Pacific, believes that children can move the needle on sanitation.Read the story
Caroline Pfister, shares her story of working with a key customer to increase awareness. The research is extensive and undeniable...Read the story